The CEO of the company, Nandita Shaunik has over twenty years experience in the designing of accessories and garments and a key eye for emerging trends. Nandita was earlier a partner in Fashion De L’inde where she started supplying bags to Accessorize and Monsoon in the U.K.

She also pioneered the use of waste poly bags into reusable bags which was an initiative to bring together the slum dwellers from the outskirts of Delhi. This combined with her design sense enables the company to constantly bring out a range of products to satisfy the taste of a diverse customer base which extends over three continents.